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JA Santos

Coaching and Mentoring

Updated: Jan 20, 2023

Coaching is defined by the International Coaching Federation (ICF) as partnering with clients in a thought-provoking and creative process that inspires them to maximise their personal and professional potential.


Can you not derive the same inspiration and motivation on your own or by speaking to a friend? Possibly, but being with a coach allows this reacquaintance with yourself and the unlocking of your inherent capabilities of leadership, performance or creativity through imagination -- to be experienced in a safe, judgment-free and challenge sufficient environment so you can reach your aspirations effectively and intentionally. Professional coaches are equipped with tools, frameworks and continuously go through their own reflective practice and development of presence so they can hold that space for you.



Personally, I have observed three things that are commonly affecting performance and quality of life - 1) intention (or clarity), 2) purpose (or meaning) and 3) passion (or sense of achievement and belonging). It endeavors to support an individual, a leader, a professional or a team to reach the fullness of their capabilities on their terms. The extremely relatable feeling of getting stuck, of something missing, of not feeling fulfilled or needing to change something - are not necessarily mental health challenges but are merely an innate yearning for development, transformation or an evolution of the self in service of one's personally meaningful goals. Together, we will filter, unpack and hash this out through a guided conversation that will allow you to gain insights about your own patterns, beliefs and resulting behaviors that may or may not be in service of you or who you want to become.


Coaching is for everyone. Not just for top executives dealing with complex contexts, in reality, we all deal with those. Neither is it just for those underperforming in their jobs or lives. Coaching inspires greatness in everyone - pushing you forward and meets you where you are. It is always forward looking and does not seek to advice. Your results are the fruit of your own ability to confront, challenge, reflect and articulate what is important for you to thrive.

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