JA Santos
sierszula
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Social Impact Startup Founder
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Corporate Leader (Asia & Europe)
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Leadership Coach and Mentor
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Founding Teams / Founders Coach and Mentor
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Executive Coach
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Transformation Coach (Individuals and Organizations)
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Self-Leadership Coach
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“An unintentional life accepts everything and does nothing. An intentional life embraces only the things that will add to the mission of significance” – John Maxwell
After graduating from the University of the Philippines with a degree in Business Economics, Judy Anne Santos-Sierszula started her career as a Management Trainee under Maersk’s International Shipping Education, required her to study in Denmark and also work in the Philippines for two years. Since then, she has held various positions for global industry leaders such as Maersk (shipping) and Nike (sports lifestyle), largely in Europe-wide leadership roles. Her decades of experience includes leadership in commercial strategy and performance, marketing, tech and cultural transformation programs, operations and supply chain management.
Driven by her interest to connect profoundly with people and help teams and individuals find fulfilment and meaning at work, she trained initially as a Senior Coach Practitioner with TPC Leadership in the UK and is accredited by the European Mentoring and Coaching Council. Apart from the corporate context, she has been coaching teams, executives and founding teams and has provided more than 100 hours of pro-bono coaching to Filipino women leaders all over the world. Current ly, she works at Nike’s European Headquarters, coaching on ways of working, transition management and servant leadership and is also a leadership and executive coach in BetterUp, a global coaching platform.
Finding renewed passion for service in supporting people to articulate their purpose and impact, she founded two tech startups in the Philippines (2021). Hero App Services and Betsy are social impact enterprises empowering agency and growth in the ordinary Filipino. On her article on The Filipino Expat Magazine – she explains her deep faith that Filipinos can be heroes of each other, encouraging all Filipinos to find courage, not only to show up and stand up for others, but to design a good life on their terms.
In November 2022, Judy Anne’s journey was recognised by the Foundation for the Filipina Women’s Network as one of its awardees for the 100 Most Influential Filipina Women in the World 2022 (FWN100) as an Innovator and Thought Leader, together with a remarkable group of Filipina women making their mark globally.
She has been accepted to INSEAD’s Executive Master in Change in Fontainebleau, France, a program for senior leaders, focusing on transforming self, organizations and society, and is set to start next year. She lives with her Polish husband and her two third culture children in Rotterdam.
In omnibus amare et servire Domino.